A national restaurant chain encourages its customers to use its website as a means of providing comments about their experiences at the chain's locations. This website is one way of measuring
A. macro-marketing effectiveness.
B. micro-marketing effectiveness.
C. employee empowerment.
D. the effectiveness of competition.
E. All these answers are correct.
Answer: B
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The allowance method:
a. matches losses from bad debts against the sales they help produce. b. can be used for tax purposes. c. does not require an adjusting entry. d. requires a write-off of losses from bad debts when the customer fails to pay.
Which leadership perspective claimed that the effectiveness of the leader depended on there being an appropriate match between the leader’s traits or behaviors and the demands and characteristics of the situation?
a. Contingency leadership perspective b. Knowledge leadership perspective c. Trait leadership perspective d. Behavioral leadership perspective
Corporate picnic, annual sales meeting, or holiday parties are examples of which element of organizational culture?
a. Stories, myths, and legends b. Ceremonies, rites, and rituals c. Values, ethics, and moral codes d. Decision-making style
An internal or external event that causes a disruption or failure of supply chain operations is an example of
a. Bull-whip effect b. Back-shoring c. Supply chain risk d. Six Sigma quality management