For Schein, culture exists at three levels, level one: the visible organizational features such as the design and architecture of buildings, the uniforms people wear, logos, and all their associated meanings, are called _____________.
a. Artifacts
b. Values
c. Basic assumptions
d. Symbols
a. Artifacts
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A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' ________
A) social network usage rates B) economic situations C) occupational needs D) purchasing perceptions E) brand affiliations
A corporation should account for the declaration of a 10 percent stock dividend by
a. transferring from retained earnings to contributed capital an amount equal to the legal capital represented by the dividend shares. b. transferring from retained earnings to contributed capital an amount equal to the market value of the dividend shares. c. transferring from retained earnings to contributed capital whatever amount the board of directors deems appropriate. d. making only a memorandum entry in the general journal.
Consumers can never buy functional versions of highly promoted branded products at lower prices
Indicate whether the statement is true or false
______ refers to the way in which people use personal space in their interactions with others.
A. Similarity B. Proxemics C. Fluency D. Linguistics