The common techniques used to write direct headlines include using questions, provocations, how-to statements, and challenges.
Answer the following statement true (T) or false (F)
False
Direct headlines are straightforward and informative in terms of the message they are presenting and the target audience they are directed toward. Indirect headlines are not straightforward about identifying the product or service or getting to the point. Techniques for writing indirect headlines include using questions, provocations, how-to statements, and challenges.
You might also like to view...
Total interest cost for a bond issued at a premium equals the total of the periodic interest payments plus the premium
Indicate whether the statement is true or false
When setting up a compensation system, what issues does an organization need to address to determine its compensation philosophy?
What will be an ideal response?
What does the act of state doctrine assert?
What will be an ideal response?
Neon orders one thousand 25-foot nylon ropes from Hang'em High Co Upon inspection of the delivery, Neon learns that Hang'em sent five hundred 25-foot ropes and five hundred 20-foot ropes. Neon may:
a. demand that Hang'em send 500 additional 25-foot ropes. b. accept the 500 conforming ropes and reject the 500 nonconforming ropes. c. seek an installment contract. d. declare an anticipatory repudiation.