Which of the following is not a function of public relations?

a) Promotion
b) Media relations
c) Lobbying
d) They all are functions of public relations.


Answer: D

Communication & Mass Media

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The primary technology used to collect today's television ratings is the audimeter.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Many Native American students are soft spoken and hesitate to participate in classroom discussions. Amy, however, is a Native American who actively participates in class and often asks questions. Amy's behavior illustrates that ________.

A. culture is heterogeneous B. culture is shared C. culture is dynamic D. culture is expressed as behavior

Communication & Mass Media

William Randolph Hearst:

a) adopted Pulitzer’s ideas wholesale; b) carried on crusades that Pulitzer and his staff had completely overlooked; c) made no attempt to imitate Pulitzer’s intellectual, high-minded appeal on his editorial pages; d) had a better sense of the mass mind than Pulitzer; e) all of the above

Communication & Mass Media

Speeches about objects examine concrete subjects:

people, animals, things, structures, and places. Indicate whether the statement is true or false

Communication & Mass Media