Marketing-mix models came into popular use as a result of the ________
A) switch to the 4 Cs view of the marketing mix
B) switch to the 7 Ps view of the marketing mix
C) widespread availability of scanner data
D) increased use of digital marketing
E) increased use of one-to-one marketing
C
You might also like to view...
______ research is original research involving the collecting of first hand data.
Fill in the blank(s) with the appropriate word(s).
The ability of new media to empower people through the endless information it provides is emblematic of its ______ quality.
a. flexible b. democratizing c. creative d. personalized
Consumer-generated marketing (CGM) ________
A) is most effective in non-electronic communication environments. B) emphasizes expensive, well-targeted advertising messages. C) works best in large metropolitan areas. D) relies solely on digital communication outlets. E) encourages consumers to create marketing messages themselves.
Avoid using ____________ to replace interpretive captions
a. technical data b. short titles c. foreign words d. humorous captions