What is the category of computer security that addresses the protection of data from unauthorized disclosure and confirmation of data source authenticity?
A. Phishing
B. Information secrecy
C. Spear phishing
D. Phishing expedition
Answer: B
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____________ is an important management skill used to get the best results from each employee.
A. Coaching B. Leveraging C. Monitoring D. Motivating E. Managing
Whether a broad differentiation strategy ends up enhancing a company's profitability depends mainly on whether
A. buyers are prone to shop the market for sellers offering the best price. B. many buyers view the product's differentiating features as having value. C. most buyers have similar needs and use the product in the same ways. D. most buyers accept the customer value proposition as unique and the product can produce sufficient unit sales to cover the costs of achieving the differentiation. E. buyer switching costs are low and customer loyalty to any one brand is low.
Tender can be made any time of the day or night, when it is most convenient for the seller to deliver the goods
a. True b. False Indicate whether the statement is true or false
When a customer who buys two Apple iPhones, an Apple iMac computer, and Apple TV over a period of several years, Apple's marketing managers should be thinking about
A. diversification. B. customer feedback loops. C. mass marketing. D. customer lifetime value. E. differentiation.