Which of the following would a company most likely use to conduct a marketing audit?
A) the Five Forces of Competitive Position Model
B) ROMI analysis
C) the BCG matrix
D) CRM analysis
E) the NAICS
A
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Marketing managers almost always consult primary sources before embarking on secondary data collection
Indicate whether the statement is true or false
Which of the statements below is TRUE?
a. Decreases in accounts payable constitute a source of cash ow because you are using your suppliers to help nance your business operations. b. The increase in working capital accounts necessary to support a project also provides for cost increases at the end of the project. c. An increase in working capital can be brought about by an increase in inventory. d. Decreases in accounts receivables constitute a use of cash flow because you are helping your customers finance their purchases.
Which of the following is considered the backdrop and purpose of organization development?
a. training and development b. management consulting c. change d. employee participation
The job is behind schedule when ______.
A. CR = 0 B. CR = 1 C. CR > 1 D. CR < 1