In the ________ step of the market segmentation process, the marketer evaluates the segment using criteria such as market growth and market access
A) need-based segmentation
B) segment identification
C) segment attractiveness
D) segment profitability
E) segment "acid test"
C
You might also like to view...
The partners' rights in partnership entitle them to:
A. take possession of any item of partnership property for personal purposes if its value does not exceed their share of the assets of the partnership. B. devise to an heir any individual item of the firm's property. C. take possession of any item of partnership property for partnership purposes only. D. sell any item of the firm's property if its value does not exceed their share of the assets of the partnership.
Carmela resents authority. Her reaction to authority efforts would be described as ______.
A. codependent B. counterdependent C. dependent D. interdependent
A continuous random variable is uniformly distributed between a and b. The probability density function between a and b is
A. zero. B. (a - b). C. (b - a). D. 1/(b - a).
When a breach of contract occurs, the nonbreaching party is required to take reasonable steps to lessen or mitigate the damages that he may sustain
Indicate whether the statement is true or false