Which specialized part of public relations identifies emerging trends and anticipates their potential impact on an organization?
A. Public affairs D. Issues management
B. Public opinion E. Lobbying
C. Publicity
D
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Some marketers contend that the only valid evaluation criterion of marketing that should be used is actual sales
Indicate whether the statement is true or false
During the interact step of one-to-one marketing, companies should focus on ways to improve the cost efficiency and effectiveness of the interaction
Indicate whether the statement is true or false
Skunk works are thought by some to be an important way to foster innovativeness within large corporations, yet others argue that they are a sign that the corporation lacks innovativeness
Which of the following statements best summarizes arguments in favor of using skunk works to promote innovation? a. They protect imaginative individuals from corporate bureaucracy that might hamper innovativeness. b. They allow individual creativity to flourish within the normal operating climate. c. They are "orphanages" that separate creativity from the corporate hierarchy. d. They address the underlying, systemic reasons that large corporations lack innovativeness. e. Skunk works are the best way to allow a brick-and-mortar company to compete in an on-line world.
Which of the following does communicating ethically involve??
A) ?Upholding the sender's interests over the interests of the audience B) ?Selecting words that may convey several meanings in addition to that intended C) ?Embellishing facts to make ideas sound better D) ?Expressing ideas clearly and understandably