Which of the following is the first step in developing an effective integrated communications and promotion program?
A) designing a message
B) identifying the target audience
C) determining the communication objectives
D) collecting feedback
E) choosing the media through which to send a message
B
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Which of the following is true of businesses with a narrow market vision?
A) Their view of market demand enables them to recognize emerging market opportunities. B) Their view of market demand enables them to achieve maximum market potential. C) They have the ability to see unserved needs that no one is addressing. D) They do not see beyond the articulated needs of served customers. E) They include all potential substitute products.
The company whose stock is owned by the parent company is called the
A) controlled company. B) investee company. C) subsidiary company. D) sibling company.
“The Tipping Point” is a book that deals with ______.
A. falling ideas B. life in New York C. how major changes in society happen suddenly and unexpectedly D. all of these
Common law marriage exists in several states if:
A) The parties are eligible to marry. B) The parties voluntarily intend to be husband and wife. C) The parties live together. D) All of the above.