Which statement best explains the research findings about using two-sided messages to communicate with consumers?
A) Two-sided messages are widely used and are very effective in reaching target audiences.
B) Two-sided messages are cost-prohibitive.
C) Two-sided messages can be quite effective, yet marketers rarely use them.
D) Two-sided messages are no different from one-sided messages and are used equally by marketers.
C
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Dawn, a sales executive at Wind Homes Ltd., sells building materials to the construction contractors in New Jersey. She is able to achieve her annual sales target for wooden planks, but the sales of wooden joineries are far below the set target. Dawn tries to push the stock of these additional construction materials to all her existing customers. Identify the strategy being used by Dawn in this scenario.
A. Adaptive selling B. Backdoor selling C. Upgrading D. Insight selling E. Full-line selling
In a victim crisis, an organization is viewed as a victim of an event
Indicate whether the statement is true or false
A company's beginning Work in Process inventory consisted of 20,000 units that were 20% complete with respect to direct labor. These beginning units were completed and another 90,000 units were started during the current period. Of those started, 60,000 were finished and the remaining 30,000 were 40% complete at the end of the period. Using the weighted-average method, the equivalent units of production with regard to direct labor were:
A. 92,000. B. 88,000. C. 74,000. D. 96,000. E. 76,000.
A starting point in dealing with the emotional aspects of adversity is to deny that the problem exists so you can feel more self-confident
Indicate whether the statement is true or false.