Which of the following statements is true regarding a sales organization?
A) A national sales manager usually heads the sales organization.
B) The largest part of the organization is made up of the regional sales managers.
C) Sales organizations are usually a part of marketing.
D) The different titles in a sales organization are as per the size of the geographic territory covered.
D
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Which of the following is not true of changing performance beliefs after a retailer gets into the customers' consideration set?
A. A change in a performance belief about an important benefit should result in a large change in customers' overall evaluations. B. A retailer should focus on improving its performance on all benefits. C. It can get costly for a retailer to improve its performance on all benefits. D. Retailers must focus on improving their performance on those benefits that are important to customers in their target markets.
A mission statement is a formal document that describes the organization's overall purpose and what it hopes to achieve in terms of its products, resources, and ________
A) customers B) profits C) employees D) shareholders E) competitors
Activity based costing (ABC) is a method of allocating overhead by accumulating cost according to activities and then assigning them to products or services by the use of predictors
Indicate whether the statement is true or false
Which of the following statements is FALSE about brainwriting?
a. Individuals generate their ideas in writing. b. It is an effective alternative to traditional brainstorming. c. It combines the benefits of individual and group creativity. d. It cannot be conducted virtually.