When an organization operates several businesses to spread the risk, such as a landscaping company that offers not only landscaping services but also lawn care, snow removal, and other services, that business is utilizing a ____ strategy.
A. diversity
B. diversification
C. focused-differentiation
D. differentiation
E. multiservice
B. diversification
A diversification strategy means operating several businesses to spread the risk. You see a diversification strategy in action at a grocery store that sells food, toiletries, pharmaceuticals, cards, flowers, and often more.
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