Your textbook authors recommend using varied forms supporting

materials in a presentation.

Indicate whether the statement is true or false


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Communication & Mass Media

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Bette Davis made her mark as a shy, retiring woman who would surrender her will to stronger characters, especially men

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is the world’s largest organization of PR professionals?

a. PROA b. PRGA c. PRSSA d. PRSA

Communication & Mass Media

The executives of an aluminum processing company observed people were moving out of their town in search of employment

The company realized the town's need for more jobs anddeveloped a message explaining to the town council how the company would meet thisnecessity by expanding its factory and persuading the council members to offer tax incentives for the factory expansion. What principle of persuasion did the executives use? a. People respond to meet needs. b. People respond to fear messages. c. People respond to positive messages. d. People respond to dissolve dissonance.

Communication & Mass Media

Helen was working with a team that was led by a competent manager, Richa

Richa created a work environment that allowed all members the leeway to voice their opinions about the primary objectives of the team as well as of the organization, without any inhibitions. She also strived to develop a mutual and constructive roadmap for the organization from among the various views of the team members. Which skill of transformational leadership best describes the manager's behavior? a) Building shared visio b) Maximizing group effectiveness c) Accomplishing a group goal d) Maintaining a satisfactory interpersonal climate within a group

Communication & Mass Media