SunnyD orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of SunnyD anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as ________, while the focus on the great taste of SunnyD would be best classified as ___.

A. comparative advertising; native advertising
B. pioneer advertising; competitive advertising
C. institutional advertising; stimulating primary demand
D. product advertising; institutional
E. comparative advertising; competitive advertising


Answer: B

Business

You might also like to view...

A corporation paid a cash dividend of $0.85 per share during the current year. It had 1,550,000 common shares outstanding at year-end, its current year earnings per share was $3.45, and the stock's year-end market price was $10.63 per share. Calculate the company's dividend yield.

What will be an ideal response?

Business

If a person's debts are subject to a Chapter 7 discharge, what does it mean?

A) that he or she needs to repay only unsecured debts B) that he or she needs to repay only secured debts C) that he or she needs to pay his prepetition debts with his postpetition income D) that he or she need not repay the debt

Business

Which of the following statements accurately describes a fidelity bond?

A. Insurance that the company buys to protect itself from loss due to employee dishonesty. B. Proper procedures for processing transactions. C. Procedures to provide reasonable assurance that the objectives of a company are accomplished. D. Guidelines or policies that limit the actions of different levels of management.

Business

Which of the following is not a decision tool based on working capital?

A) cash ratio B) acid-test ratio C) current ratio D) dividend payout ratio

Business