When you're preparing an introductory statement for your résumé, using a ________ can limit your consideration for interesting opportunities
A) career objective
B) qualifications summary
C) personality profile
D) career summary
E) skills summary
Answer: A
Explanation: A) Some experts advise against including a career objective because it can categorize you so narrowly that you miss out on interesting opportunities, and it is essentially about fulfilling your desires, not about meeting the employer's needs.
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A business identifies its key area of competitive weakness and then looks outside its industry to another company that is recognized as a world-class performer in that area in an attempt to emulate them. This process is referred to as ________
A) ideal points mapping B) product positioning C) competitive benchmarking D) perceptual mapping E) competitive mapping
In a movie theatre, the color green or red is used to alert whom against mismatching trailers with the film being shown:
A. viewers B. projectionists C. directors D. vendors
Describe failure and its effect on entrepreneurs.
What will be an ideal response?
Customer ________ is the extent to which a firm fulfills a customer's needs, desires, and expectations.
A. satisfaction B. support C. forecast D. service E. opportunity