Sport Sox is a new company that makes comfortable, breathable socks for runners. The owners of the firm want to use PR to make the targeted audience aware of Super Sox. Which of the following activities would be most effective?
a. creating a video news release
b. sponsoring a local marathon
c. placing an ad in a running magazine
d. buying naming rights to a stadium
b. sponsoring a local marathon
Communication & Mass Media
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Communication & Mass Media
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Communication & Mass Media
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Communication & Mass Media
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Communication & Mass Media