Practically every brand of soft drink ever made is available at Mom's Soda Shop; regional beverages from around the world can be purchased at the retailer's Web site
The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it. The retailer's ________ is all types of soft drinks.
A) branding strategy
B) product objective
C) positioning strategy
D) marketing mix
E) product mix
E
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Which of the following is TRUE of the internal control component—information system?
A) Internal auditors monitor company controls to safeguard assets, and external auditors monitor the controls to ensure that the accounting records are accurate. B) Control procedures are designed to ensure that the business's goals are achieved. C) Only authorized users have access to various parts of the information system. D) The information system is the "tone at the top" or the culture of the business.
When an employee's performance drops to an unacceptable level, he may be referred to which of the following for alcohol issues?
a. Peer counselor b. Employee assistance program c. Alcoholics anonymous d. Any of the above
If Edmund and Kaylin have a writing mistakenly showing a sale and purchase of goods for $10,000 when the price should have been $1,000, a court will most likely:
a. enforce the agreement, relying on oral testimony to determine the correct price. b. only enforce the agreement as written. c. not hear the case unless both parties are merchants. d. not enforce the agreement since the writing did not reflect a meeting of the minds of the parties.
A finance lease is a special type of lease transaction that generally involves three parties instead of two
a. True b. False Indicate whether the statement is true or false