Evans and Hills, a beverages manufacturing company, has developed a new line of specialty teas and is seeking regular input from the test marketing process
To facilitate this process, the firm uses BuyerScan, a software that generates store-by-store, week-by-week reports on the actual sales of tested products and the impact of in-store and in-home marketing efforts. Which of the following approaches does this scenario illustrate?
A) standard test markets
B) inventory tracking
C) controlled test markets
D) simulated test markets
E) direct commercialization
C
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A. vertical market software. B. horizontal market software. C. operating system software. D. utility software.
Which of the following is true of competency-based plans?
A. These plans are free of biases and judgments. B. These plans eliminate the need to control costs. C. Managers who use these plans focus on placing the right people in the right job. D. These plans maximize flexibility. E. Results of these plans are always reliable and valid.
Which of the following correctly describes the use of brainstorming?
A) Strive for quantity of ideas, not quality of ideas. B) Evaluate your output before you list your ideas. C) Organize the ideas into categories as soon as possible. D) Refine, delete, and combine ideas at the start. E) Arrange every idea in its proper sequence.
Health benefits must extend to homosexual partners
Indicate whether the statement is true or false