Price variations within a product category are called:
A) price slots.
B) price ranges.
C) price groups.
D) price bands.
D
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Which of the following is true about a nonprobability sample?
A) The hierarchical sampling method is used to select people who appear most willing to participate. B) Representativeness is the key determinant of who participates. C) A researcher uses personal judgment to select participants. D) Every member of the population is included in the sample. E) Each member of the population has some chance of being included in the sample.
Firms spend less money on advertising than on personal selling or sales promotion.
Answer the following statement true (T) or false (F)
In Stoneridge Investment Partners, LLC v. Scientific-Atlanta, Inc referenced in the text, the U.S Supreme Court analyzed the question of whether customer / supplier companies that agreed to arrangements allowing an issuer to mislead its auditor are liable in a private action under section 10(b) of the 1934 Act. The Court ruled:
a. that based on "scheme liability," the customer / supplier companies could be held liable although no public statement was made. b. that based on "transaction causation" the plaintiffs could establish reliance and that the plaintiffs were, therefore, entitled to proceed. c. that plaintiff investors had no private right of action because they did not rely upon the statements or representations at issue. d. that the plaintiff investors had no private right of action because the defendants were not aiders and abettors and, instead, acted primarily on their own behalf outside the realm of securities regulation.
According to Professor Don Schultz, inside-out planning
A. is a method of implementing DAGMAR objectives. B. starts with the customer and builds backward to the brand when developing an IMC program. C. focuses on what the marketer wants to say, when the marketer wants to say it, and the media the marketer wants to use. D. is another term for zero-based communications planning. E. is used to forecast the validity of DAGMAR objectives.