You are the head of pricing strategy for your firm, and you are very excited about a new point-of-sale system that has just been installed in all your firm's retail outlets. The system is a state-of-the-art, real-time information system that captures the details of every sale made in your retail outlets. Now you will have up-to-the-minute data on sales volume trends and performances for your entire product line. You plan to use this data to set prices based on these volume trends. Which of the following bases for pricing are you intending to use?
A. Markup pricing
B. Competition-based pricing
C. Demand-based pricing
D. Cost-based pricing
E. Cost-plus pricing
Answer: C
Business
You might also like to view...
More people turn to radio when they are looking for in-depth coverage of a subject
Indicate whether the statement is true or false
Business
Process costing is used to calculate the cost of homogenous goods or services.
Answer the following statement true (T) or false (F)
Business
Which of the following is the most commonly used type of publicity-based public relations tool?
A. News release B. Captioned photograph C. Feature article D. Press conference E. Letter to the editor
Business
Gratuitous promises are not legally enforceable, except in certain circumstances
Indicate whether the statement is true or false
Business