Using only some of the available outlets to distribute a product is called
A. selective distribution.
B. intensive distribution.
C. channel conflict.
D. vertical channel integration.
E. exclusive distribution.
Answer: A
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An auditor compares information on canceled checks with information contained in the cash disbursements journal. The objective of this test is to determine that:
A. cash disbursements are for goods and services actually received. B. proper cash purchase discounts have been recorded. C. no discrepancies exist between the data on the checks and the data in the journal. D. recorded cash disbursement transactions are properly authorized.
The ________ uses past sales and communication activities to determine the present communication budget.
A. gross margin percent B. break even method C. percentage-of-sales method D. rule-of-thumb method E. percentage-of-profit
Which of the following would be likely to help you develop a breakthrough opportunity?
A. an idea for a new website animation that will attract consumer attention B. a two-month advantage over competitors in introducing a new product C. accurate marketing research information about how much of a planned product the target market is likely to buy D. None of these would help you develop a breakthrough opportunity.
A share of stock is, in part, a claim on a share of most recent year's profits of a company
a. True b. False Indicate whether the statement is true or false