A disadvantage associated with the use of syndicated shows for advertising is
A. their popularity is limited to gen Xers.
B. that syndicates are not popular in rural areas and among the older generation.
C. their negative effect on zipping and zapping.
D. that syndicates do not supply as much research information as the networks do.
E. their lack of popularity when compared to network shows in certain dayparts, such as daytime, early prime time, and late fringe.
Answer: D
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