Normally reserve Plain English for paper documents such as reports and letters
a. true
b. false
b
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Marketing managers need the information provided by marketing research for many reasons. Which of the following is not a reason to need information provided by marketing research?
A) Firms have become national and international in scope. B) Consumers have become more affluent and sophisticated. C) Competition has become more intense. D) All of the above are reasons to need information provided by marketing research.
Line extension refers to extending an existing brand name to new product categories
Indicate whether the statement is true or false
Which of the following is a characteristic of high-context communication?
A. rarely express direct disagreement B. heavy emphasis on written contracts C. face conflict head on D. none of these
A competitor's price is one of the most visible elements of its marketing strategy; analyzing historical and current pricing patterns may allow firms to determine the competitor's pricing objective.
Answer the following statement true (T) or false (F)