A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require localization
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Different brand names in different markets, or local brand names, are often used when translation or pronunciation problems occur, when the marketer wants the brand to appear to be a local brand, or when the regulations require localization. A one-brand-name strategy is useful when the company markets mainly one product and the brand name does not have negative connotations in any local market.
You might also like to view...
______ theory asserts that our points of view arise from the social groups we belong to and influence how we socially construct the world.
a. Social learning b. Standpoint c. Selective exposure d. Looking-glass self
For companies with a complex capital structure, a convertible security is potentially dilutive if its incremental EPS is
a. greater than basic EPS after considering any stock options, rights, and warrants. b. less than basic EPS after considering any stock options, rights, and warrants. c. equal to basic EPS after considering any stock options, rights, and warrants. d. less than 1.00 after considering any stock options, rights, and warrants.
In a criminal trial, which of the following is true?
A) At the trial, the grand jury listens to evidence to determine guilt or innocence. B) To be guilty, the defendant must have had a criminal intent at the time of the crime. C) The accused is presumed guilty once an indictment has been issued. D) The government must prove that the accused is guilty beyond all possible doubt.
If a client seeks to use the consultant in a spy role, this is an example of which ethical dilemma?
a. misrepresentation and collusion b. misuse of data c. value and goal conflict d. technical ineptness