A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require localization

Indicate whether the statement is true or false
a. True
b. False


ANSWER: False

Different brand names in different markets, or local brand names, are often used when translation or pronunciation problems occur, when the marketer wants the brand to appear to be a local brand, or when the regulations require localization. A one-brand-name strategy is useful when the company markets mainly one product and the brand name does not have negative connotations in any local market.

Business

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If a client seeks to use the consultant in a spy role, this is an example of which ethical dilemma?

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Business