Implementation of a campaign would include ______.

a. timing and staffing
b. timing and budget
c. production and cost
d. staffing and production


a. timing and staffing

Communication & Mass Media

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Demographics are limiting because they can lead the speaker away from identifying common ground among audience members.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In general, informative speeches follow a ________________ of

organization. A. chronological pattern B. topical pattern C. spatial pattern D. sequential pattern E. variety of patterns

Communication & Mass Media

According to the text, when Sarah Coyne and her colleagues studied the content of novels

intended for adolescent readers, they found that the vast majority of substance abuse incidents in those novels were:

a. not associated with any particular consequences—positive or negative. b. associated with positive consequences. c. associated with negative consequences. d. incidents in which adults abused substances—not the adolescents. e. incidents in which the substance abuser was a female.

Communication & Mass Media

When Bethany asked Karl if he thought the speaker was saying the village should increase taxes, she was using __________ to make sure she was interpreting the message correctly.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media