How can a firm benefit from participating in a horizontal marketing system?

What will be an ideal response?


Two or more companies at one level may join together to follow a new marketing opportunity; by working together, companies can combine their financial, production, or marketing resources to accomplish more than any one company could alone.

Business

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The opinion paragraph of the audit report for Schnook Co states that the financial statements "do not present fairly". Which type of audit report is this?

a. Improper. b. Adverse. c. Disclaimer. d. Qualified.

Business

Dividends in arrears are dividends on

a. noncumulative preferred stock that have not been declared for some specified period of time. b. common stock that may never be declared. c. cumulative preferred stock that have been declared but not yet paid. d. cumulative preferred stock that have not been declared for some specified period of time.

Business

Which best describes the reason situational leadership is so practical for managers to use?

A. it assists in relating demographics to leadership B. it is only applicable to lower-level managers C. it is straightforward D. it is specific

Business

Mason bought a rotisserie in preparation for a party he was planning. When he put a chicken on the rotisserie, it would not rotate, but stayed in one position where it burned the chicken on one side and left it raw on the other. When he returned the rotisserie to the store, the salesperson disclaimed any responsibility because he had never told Mason the rotisserie would rotate the food as it

cooked. Does Mason have any recourse? a. No, the salesperson did not make any express warranties. b. Yes, the salesperson made an express warranty just by selling the goods. c. Yes, although the salesperson did not make any express warranties, the UCC imposes an express warranty on the sale. d. Yes, although the salesperson did not make any express warranties, the UCC imposes an implied warranty of merchantability under which the rotisserie is guaranteed to be fit for the ordinary purposes for which it is used.

Business