Preparing story content to match topics that media outlets are covering at particular times is termed
A) editorial filtering.
B) editorial calendar mining.
C) format matching.
D) content syndication.
E) data mining.
B
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In terms of selecting an advertising agency, requesting client references should occur before the initial list of applicants is screened, because the client list can be used to eliminate agencies where there is a conflict of interest
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How has technology impacted the globalization of economic activity?
a. Technological innovation has led to decreased mechanization of economic activities. b. Technological innovation and invention have increased productivity. c. The rise of the Internet has increased communication costs in the service industry. d. Technology has led to a greater separation between people and enterprises.
An operating segment is a component of a company that does all of the following except
A) has financial information available. B) engages in business activities to earn revenues and incur expenses. C) is part of a publicly held company. D) has operating results that are regularly reviewed by the company's chief operating officer.
Both product costs and period costs could appear on the balance sheet
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