According to the text, which of the following was a key factor in the success of GE’s Ecomagination strategy?

a. top management support
b. golden triangle partnerships
c. independent sustainability reports
d. creative video news releases


a. top management support

Communication & Mass Media

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People who are poor communicators are not aware that someone may communicate better than they do. This is explained by which of the following explanations?

A. Differential Importance Explanation B. “Sour Grapes” Explanation C. “Ignorance is Bliss” Explanation D. Skill-as-Culture Explanation

Communication & Mass Media

The development of cloud computing has fueled all of the following trends EXCEPT

A) dramatic increases in the number of Apps available for mobile devices. B) increasing prices for high-speed, game-ready laptops and smart phones. C) decreasing the need for ever-larger-capacity hard-drives in laptop computers. D) decreasing the weight of laptops, tablets, cell phones, and other mobile devices.

Communication & Mass Media

Which of the following is an example of a captive audience?

A) a church congregation B) students at an anti-war rally C) business people at a Rotary luncheon D) a group of voters at a political rally E) students at a required assembly

Communication & Mass Media

_______________ would be an example of Web 2.0

a. Facebook b. Blogs c. Wikipedia d. All of the choices

Communication & Mass Media