A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a
A. clustering management system.
B. customer relationship management system.
C. diversification management system.
D. product positioning matrix.
E. product differentiation matrix.
Answer: B
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Which of the following statements is correct?
a. It is much easier for a government employer to test an employee for drugs or alcohol than it is for a private employer. b. Generally speaking, in most states, it is easier for a private employer than the government to test an employee for drugs or alcohol. c. Neither may test for drugs or alcohol. d. Both may test for drugs or alcohol without restriction.
An advantage of top-down budgeting is:
A) That top management estimates of project costs are often quite accurate, at least in aggregate. B) An elimination of the friction between top and lower levels in the competition for budget money. C) That projects are no longer a zero-sum game among lower level managers. D) That top management budgets, by definition, cannot experience overruns.
Global marketing standardization assumes markets throughout the world are becoming more alike.
Answer the following statement true (T) or false (F)
After the SEC completes its review of a preliminary registration statement, it sends the issuer a comment letter setting forth changes that must be made.
Answer the following statement true (T) or false (F)