You are working for a local bakery and your boss is looking to generate some interest, particularly with community residents that are on Instagram and love food. Provide your recommendation on who you all should target and why.

What will be an ideal response?


Varies. A good answer will include the following:
A. Micro-influencers
B. Rationale for micro-influencers
C. Key characteristics and benefits of micro-influencers

Communication & Mass Media

You might also like to view...

Discuss the issues related to the notion of Amerienglish.

What will be an ideal response?

Communication & Mass Media

Which of the following can be acquired through interactive media platforms?

a. Music b. Physical goods c. Information d. All of the above

Communication & Mass Media

The radio lingo for putting a CD on the air is:

a. increasing volume b. potting it up c. putting it on line d. clearing the board e. routing it to audition

Communication & Mass Media

Sexual orientation doesn't seem to be a major influence on how people see and deal with conflict

Indicate whether the statement is true or false

Communication & Mass Media