Early pioneer in online education, University of Phoenix, has faced increasing challenges from traditional university online programs who are able to offer their programs at the same cost. This is an example of which generic strategy gone wrong:
A. Overall cost leadership.
B. Low cost leadership.
C. Focus strategy.
D. Differentiation.
Answer: C
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In today's competitive business environment, managers
a. need only be concerned with quality. b. must provide the highest value at the highest cost to customers. c. must provide the highest value at the lowest cost to customers. d. need not be concerned with the cost to the customers.
Hyatt Hotels has installed automated check-in machines at some of its hotels. To check in and get a room key, guests insert a credit card into the machine. Hyatt is experimenting with the use of:
A. Output dimensions B. Compatibility management C. Robotics D. Self-service technologies E. Functional symbols
A destination store has a larger primary, secondary, and fringe trading area than other stores in the same shopping center
Indicate whether the statement is true or false
Which data collection method is likely to be the BESTsource for accurate historical data?
a. Electronic survey b. Focus group c. Personal interview d. Search of records