What is a SWOT analysis and what does it examine?

What will be an ideal response?


After assessing a company's situation, the writer of a marketing plan prepares an analysis that identifies the brand's or product's Strengths, Weaknesses, Opportunities, and Threats. The result is a SWOT analysis.

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Sweet Dreams manufactures candy. Its records revealed the following data: Number of units produced 4,000 Standard direct labor hours per unit 2 Standard variable overhead rate $2.50 per hour Standard fixed overhead rate $5.00 per hour Budgeted fixed overhead costs $40,800 Actual variable overhead costs $16,800 Actual fixed overhead costs $40,400 Actual labor hours 8,000 direct labor hours Total

actual overhead $57,200 The total fixed overhead variance is a. $800 (F). b. $800 (U). c. $400 (U). d. $400 (F).

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A market-oriented firm defines its business in terms of:

A. goods and services B. the benefits its customers seek C. employee empowerment D. competitive position E. customer satisfaction

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Courts have increasingly set aside arbitration clauses involving small businesses or consumers

Indicate whether the statement is true or false

Business

The philosophical methods of moral reasoning suggest that once we have ascertained the facts, we should ask ourselves certain questions when trying to resolve a moral issue. Which of the following is NOT one of those questions?

A. Which course of action maximizes my net benefits? B. Which course of action develops moral virtues? C. Which course of action advances the common good? D. What benefits and what harms will each course of action produce and which alternative will lead to the best overall consequences?

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