The AFLAC duck and Kellogg's Tony the Tiger are examples of ________ used in successful advertising campaigns

A) mood executions
B) slice of life executions
C) fantasy figures
D) celebrity spokespeople
E) personality symbols


E

Business

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On January 2, 20x5, Barham Corporation issued ten-year bonds payable with a face value of $400,000 and a face interest rate of 9 percent. The bonds were issued to yield a market interest rate of 10 percent. Interest is payable semiannually on January 2 and July 1. In calculating the present value of the bond issue on January 2, 20x5,

A) the 9 percent rate will be used to calculate the present value of the face amount and the present value of the periodic interest payments. B) a 5 percent rate will be used to calculate the present value of the face amount and the present value of the periodic interest payments. C) the 10 percent rate will be used to calculate the present value of the face amount and the present value of the periodic interest payments. D) the 10 percent rate will be used to calculate the present value of the face amount and a 5 percent rate will be used to calculate the present value of the periodic interest payments.

Business

Paternalism/maternalism refers to a leader who ______.

A. is a benevolent dictator B. is focused on selfish needs C. is noncommittal D. integrates task and relationship behaviors

Business

To avoid charges of copyright infringement, you should A) include a footnote to all information

B) use information only from Internet sites. C) ask permission only when using information from a legal publication. D) assume that all intellectual property is copyrighted.

Business

Artificial intelligence (AI) requires a large amount of ________ in order to learn, represent knowledge, and process natural language.

A. data B. consumers C. time D. permission E. developers

Business