The AMA defines marketing as "The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Answer the following statement true (T) or false (F)
True
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The biggest problem with the ______ style of conflict management is that both parties may end up giving away too much and neither ends up satisfied.
A. collaborating B. compromising C. competition D. accommodating
Which of the following is an example of a retailer using mobile marketing to enrich the customer's shopping experience at the same time that they stimulate buying?
A) Lacey's department store uses a virtual tour app of Paris to promote a week-long celebration revolving around French-themed clothing, jewelry, and fragrances in their stores. B) Sharie's boutique issues mobile coupons to existing customers. C) Java Lava sends a special e-mail to customers that displays fireworks when it's opened to celebrate the store's 1-year anniversary. D) Books Abound uses an app to introduce customers to newly released books that are tailored to their reading preferences. E) The Music Store launches an app that plays 10 seconds of a new song every time users access it.
Indonesia, Vietnam, Thailand, and the Philippines are members of the ________
A) Organization of the Petroleum Exporting Countries B) Association of Southeast Asian Nations C) Dominican Republic-Central America Free Trade Agreement D) North American Free Trade Agreement
According to the advocates of ethical relativism,
A. each company should have the flexibility to set its own standards for deciding whether the use of underage labor and/or the payment of bribes/kickbacks are ethically acceptable or not. B. if the use of underage labor and/or the payment of bribes/kickbacks are not legal but locally acceptable in a particular country, then it is morally correct and ethical for a company to use these practices in that country. C. each industry should go by standards established by competitors for deciding whether the use of underage labor and/or the payment of bribes/kickbacks are ethically acceptable or not. D. it is very clear that the use of underage labor or the payment of bribes and kickbacks are ethically impermissible-local customs, behavioral norms, and traditions absolutely cannot be taken into account. E. if the use of underage labor and/or the payment of bribes/kickbacks are acceptable in a particular culture/society/country, then a case can be made that it is morally correct and ethical for a company to use these practices in conducting its business activities in that culture/society/country.