Answer the following statements true (T) or false (F)

1. Context is an important consideration when preparing a corporate communication piece.
2. A corporate communication writer should consider where the audience they are addressing
works.
3. A corporate communication writer should understand the titles and work responsibilities of his
intended audience.
4. Social media has overtaken email as the most common form of communication in organizations.
5. Selecting the right way to send a message is just as important as the message itself.


1. TRUE
2. TRUE
3. TRUE
4. FALSE
5. TRUE

Communication & Mass Media

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After Hurricane Katrina, many minorities were prevented from moving into particular neighborhoods due to newly established laws about property ownership

These laws were found to be __________________ because they excluded certain groups of people from the opportunity to choose where to live—an opportunity that was granted to others. a. racist b. stereotypical c. ethnocentric d. discriminatory e. prejudiced

Communication & Mass Media

Robert is dealing with the topic of recycling and after having talked with his classmates realizes they are, at best, apathetic. To which step of the motivated sequence will Robert have to pay special attention?

a. satisfaction step b. action step c. need step d. attention step

Communication & Mass Media

When selecting and narrowing your speech topic, you should ask yourself the question, “What are my interests, talents, and experiences?”

Indicate whether the statement is true or false.

Communication & Mass Media

Explain and provide a concrete example of meta-emotion.

What will be an ideal response?

Communication & Mass Media