The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.
Answer the following statement true (T) or false (F)
True
The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability. See 11-1: Marketing: Getting Value by Giving Value
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Which of the following is a component of a customer service environment?
A. Suppliers B. Delivery systems C. Technical know-how D. Management
Which of the following statements concerning the financial stability of health care insurers is false?
B) Federally-qualified HMOs must carry insurance to cover the unpaid bills of patients in the event they become insolvent. C) Private firms rate the financial stability of commercial health care insurers. D) In many states commercial health insurers are protected by state guarantee funds.
Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China. What type of opportunity is Coca-Cola pursuing?
A. product reorientation B. product development C. market penetration D. market development E. diversification
In Smith v. Kulig, Smith was killed when he was visiting a friend's apartment and the fire escape outside of the apartment collapsed when Smith walked on it. The courts held the landlord violated a duty of care to the tenant and his guests, so was liable
a. True b. False Indicate whether the statement is true or false