The combined external and internal analyses are called ________.
A. competitor analysis
B. industry analysis
C. market analysis
D. SWOT analysis
Answer: D
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The AIDA model can be used with both the direct and indirect approaches for persuasive messages
Indicate whether the statement is true or false.
Answer the following statements true (T) or false (F)
The definition of assets establishes what types of economic factors will appear in the balance sheet.
AmtrakAmtrak is taking the gloves off in advertisements and belittling its major competition, which is the airline shuttles. Amtrak's new name for its Metroliner is The Smart Shuttle. Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace. In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign, which includes television, radio, print, billboards, and posters in commuter railroad cars, targets business travelers, who, Amtrak says, incorrectly believe the train takes far longer than the airplane to travel between two cities. One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam. Another shows a business traveler lumbering into the
airport during a snowstorm. The announcer says, "Schedule a meeting. Take the shuttle. Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Canceled" signs. The announcer continues, "Schedule a meeting. Take the Metroliner. Then cross your legs."Refer to Amtrak. Amtrak originated the new campaign. Amtrak represents the _____ in the communication process. A. promotional impetus B. decoder C. sender D. channeler E. receiver
Which of the following organizational aspects allows employees to perform capably without the direction of a leader?
A) Leadership neutralizers B) Leadership substitutes C) Leadership incentives D) Leadership guidelines E) Leadership obstructions