A major problem for measuring a audience viewing a channel on cable systems —especially in the smaller markets is

a. the same service will rarely be on the same channel number from system tosystem

b. HUT levels are lower for cable.
c. the cable companies won't share what their customers are watching.
d. it takes more than 5 minutes of viewing to register the viewer.


a

Communication & Mass Media

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Which of the following is NOT true about soundscapes?

a. Soundscapes occur only in high traffic areas, like big cities or large public events where there are lots of sounds put together. b. Soundscapes are everyday sounds in our environment. c. Sounds establish a community identity. d. Generational differences can be represented in soundscapes.

Communication & Mass Media

As a public speaker, you can profit from understanding how to attract and maintain attention

Answer the following statement true (T) or false (F)

Communication & Mass Media

What is the definition of a specific purpose?

A) a statement of what your audience should be able to do after your speech B) s one-sentence summary of the main ideas in a speech C) the opening statement of a speech D) a preview statement, which should be read aloud in the speech introduction

Communication & Mass Media

As an interviewer, long silences in telephone interviews should NOT be filled with "uh-huhs."

Answer the following statement true (T) or false (F)

Communication & Mass Media