According to the ________, we should feel a sense of duty to help individuals who have helped us in the past.

A. norm of reciprocity
B. anchor-and-contrast theory
C. norm of scarcity
D. payback theory


Answer: A

Communication & Mass Media

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What aspects of radio news releases make it easy for listeners to understand the content?

a) Strong, short sentences b) Complex, partial sentences c) Strong, partial sentences d) Conversational, partial sentences

Communication & Mass Media

In a persuasive speech, you should not include a preview of your main points

Indicate whether the statement is true or false.

Communication & Mass Media

For an audience of military science majors, a speech about infantry battle strategy is well suited to their __________.

A. ethos B. platitudes C. personal interests D. demographics

Communication & Mass Media

General goals are specific enough to guide the choices that you need to make in composing a speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media