Compare and contrast the European ALMPs approach to the U.S. TANF approach to helping targeted individuals in need. In your opinion, which program is postured to achieve the best results? Support your points.
What will be an ideal response?
Active Labor Market Programs (ALMPs) are government programs that intervene in the labor market to help the unemployed find work and prevent the social problems related to long-term chronic unemployment. Training programs—the most commonly used type of active policy—showed modestly positive effects. New Zealand, a welfare state with universal entitlements to health care and education coverage, underwent a somewhat similar welfare reform in 1996 (Kingfisher & Goldsmith, 2001). The reduction of the Domestic Purposes Benefit, which was designed to support single parents with dependent children, has facilitated and/or forced the entry of poor, single mothers into the workforce. A key component of the program was the expectation that benefit recipients would find jobs by the time their benefits were terminated. Barriers to employment of former welfare recipients (the majority of whom are single mothers) included finding reliable, consistent, and affordable childcare and transportation; family issues such as domestic violence and substance abuse; health problems; education, job skills, and labor market situation; and problems at work such as poor working conditions, low pay, and job location (Blumenberg, 2002; Ellerbe et al., 2011; Hildebrandt, 2009; Kossek et al., 1997, 2003; Michalopoulos et al., 2003; Ovwigho, Saunders, & Born, 2008). Lacking the skill to land stable, high-paying, and benefits-rich jobs, most of the working poor remain at or near poverty level, even when employed full time.
TANF Welfare reform ended 60 years of public assistance programs in which the sole criterion for continued aid was dependency, poverty, age, or disability. In 1997, Temporary Assistance for Needy Families (TANF) replaced conventional welfare benefits by providing a federal block grant to states, territories, and tribes. The federal funds cover assistance, administrative costs, and services targeting needy families (Administration for Children and Families, 2011).
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Telemarketers, retail sales clerks, and new field salespeople often use the need-satisfaction approach during the initial sales presentation
Indicate whether the statement is true or false
A large amount of evidence indicates that merely satisfying customers:
A) is not enough to keep them loyal to your company or product. B) leads to increased purchase by the customers over time. C) attracts more customers through word of mouth. D) allows you to reduce advertising expenditure over time.
The person to whom the message is directed receives the transmission and then ________ and interprets it, giving meaning and understanding to the receiver.
Fill in the blank(s) with the appropriate word(s).
It is logical that ________ should return something better than a 1-to-1 relationship between expected revenue and the amount to be invested in a marketing program
A) ROMI B) KPI C) a purchase funnel D) a copy test E) an advertising report card