What are the qualities that constitute a good public relations objective?
What will be an ideal response?
According to the Institute for Public Relations, good objectives specify a desired outcome; specify
one or more target audiences; are measurable, both conceptually and practically; refer to "ends," not
"means"; and include a time frame for completion.
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A speaking outline should contain detailed stage directions to help the speaker plan every detail of his
or her delivery. Indicate whether the statement is true or false
Under regulations proposed in 2009 by the Federal Trade Commission, bloggers must _______________
a. disclose if they are being compensated for their endorsements b. allow people to post responses to critical comments made on a blog c. pay taxes on donations that readers offer via Paypal d. avoid any viral campaign that involves negative political attacks
Abigail and Mike were part of a team responsible for thinking of a new way to market the company's highest selling product
When they were finished and were more than satisfied with their work, they submitted the new ads to the advertising department. Two weeks later, they found out that the vice president of production disliked it and cancelled the ads. The team was upset and frustrated because: A. They knew the ads were not good when they submitted them. B. The team had trusted the ad department to keep the ads away from management. C. Upper management undermined their expectations of responsibility and empowerment. D. The team consisted of good friends.
According to your textbook, when evaluating and selecting your topic it is important to do each of the following EXCEPT ____
A) Consider your own interests B) Consider resource availability C) Consider the audience D) Consider what others are speaking on