The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware, is referred to as
A. consideration set.
B. alternative selection group.
C. aspiration group.
D. evolved set.
E. evaluative set.
Answer: A
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A) direct survey B) importance ratings C) field value-in-use assessment D) benchmarking E) conjoint analysis
Alyssa needed a new stirrup for her saddle. She had to drive 30 miles to the Western Tack store in order to make the purchase. To Alyssa, the Western Tack store is an example of a
A. magnet store. B. country goods store. C. drawing store. D. destination store. E. tertiary-zoned store.
Which of the following would be the most logical way for Indiana Wood to expand?
A) establishing an online presence B) pursuing retail convergence C) implementing RFID inventory tracking D) establishing a community-gathering environment in the store E) joining a producers' cooperative
My father was a hard working man but didn't earn much money
A) correctly punctuated B) add a comma after hard C) close up hard working D) add a hyphen after hard