Which of the following is an example of channel differentiation?
A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard.
B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.
C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.
D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores.
E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.
D
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A professor was given an administrative warning after he made an inappropriate joke about Princess Diana shortly after her death
Students were likely upset because they saw Princess Diana as a profane individual worthy of special attention and respect. Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. When DuPont agrees to let a Brazilian company make its product Teflon, the nonstick coating, in its local market for a fee it is called franchising. 2. If Toys R Us provides the use of its name plus its operating know-how to a company in Poland in return for an upfront fee plus a percentage of the profits, Toys R Us would be participating in franchising. 3. General Motors working with Shanghai Automotive Industry Group to build Buicks in China is an example of a strategic alliance. 4. A foreign subsidiary that is totally owned and controlled by an organization is called a multinational.
Residual value is also known as all of the following except
A) scrap value B) trade in value C) salvage value D) net book value
A situation that occurs when businesses have founders or owners who are passionate about one or two of the key business functions, such as sales, operations, accounting, finance, or human resources is known as ________.
A. maximized business professionalization B. expert business professionalization C. minimized business professionalization D. specialized business professionalization