An advantage of concentrated marketing is the potential for saving on production and marketing by using an undifferentiated targeting strategy
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
In a concentrated targeting strategy, a firm selects a market niche for targeting its marketing efforts. It uses a highly specialized marketing mix rather than an undifferentiated targeting strategy.
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The two types of boundary-spanning roles are ______ and ______.
a. consul; coordinator b. director; advertiser c. cross-examiner; spokesperson d. friend; coach
Answer the following statement(s) true (T) or false (F)
1. If the order quantity in each order is large, then fewer orders will be placed, which will result in lower annual ordering costs. 2. If the order quantity per order is 2,000 units, annual demand is 10,000, and cost per order is $50, then the total annual ordering cost is $2,500. 3. If the order quantity per order is 2,000 units, annual demand is 10,000, and cost per order is $50, then the total annual ordering cost is $250. 4. If the order quantity per order is 2,000 units, annual demand is 10,000, and cost per order is $50, then the average inventory is 1,000 units.
The posted speed limit on the interstate near Omar's house is 60 miles per hour, but no one ever gets a ticket unless they drive over 70 miles per hour. One morning, Omar receives a ticket for going 68 miles per hour
He is outraged and believes that a true injustice has occurred. Based on the scenario, Omar adheres to the ________. A) feminist school of law B) sociological school of law C) positivist school of law D) natural law school
Which type of conflict in organizations was not discussed in the textbook?
a. Task b. Structural c. Relationship d. Process