Traditionally, customers have had three specific worries about product service. What are they?
What will be an ideal response?
Manufacturers of equipment–small appliances, office machines, tractors, mainframes, airplanes–all must provide product-support services. The three specific worries about product services that customers face are:
1. They worry about reliability and failure frequency. For example, a farmer may tolerate a combine that will break down once a year, but not two or three times a year.
2. They worry about downtime. The longer the downtime, the higher the cost. The customer counts on the seller's service dependability which refers to the seller's ability to fix the machine quickly or at least provide a loaner.
3. They worry about out-of-pocket costs, which refers to the amount they have to spend on regular maintenance and repair costs.
You might also like to view...
The seller's or lessor's general obligation is to transfer and deliver the goods to the buyer or lessee
Indicate whether the statement is true or false
The job of a freight forwarder is to:
a. ensure that each shipment travels alone in order to receive the best rate b. assume responsibility for the safe delivery of the shipment to the buyer c. ask the shipper to supervise local carriers d. choose the least expensive carrier e. ship goods to a central location for later delivery
Joelle Williams is a personal coach who works primarily with sales representatives at the Colotel Corporation, a company that manufactures and sells copiers and peripherals. Joelle works on manners, nonverbal cues, and personal goal setting with the Colotel sales reps. Colotel prides itself on hiring locally and using regional ties to advance relationships with customers.
Joelle most likely advises sales representatives to:
A) speak more quickly during sales presentations to encourage fast sales
B) maintain the same speech rate during all conversations with customers
C) correct grammar problems to ensure that communication is clear and precise
D) use technical terms and youthful phrases to convey an energetic personality
E) employ the local accent, even if they are not from that area, to bond with local buyers
When referring to extensive additional information that will be helpful to the recipient, the sender should _____.