Once the marketing strategy is implemented, controls must be in place to be certain that the firm has actually done what it has set out to do.
Answer the following statement true (T) or false (F)
True
Control is the final stage of the strategic marketing planning process.
You might also like to view...
People associate “clean and orderly” with ______.
a. “inexpensive and dull” b. “safe and high in quality” c. “exciting and thrill inducing” d. “fun and poor in quality”
________ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly one third of the total U.S. population by 2060
A) African American B) Hispanic American C) Asian American D) Baby Boomer E) Millennial
A company needs extra employees to cover for hours that are missed by people taking time off, but do not want to carry too many extra people, a phenomenon known as ______.
A. absenteeism B. turnover C. slack resources D. extra resources
A product strategy that includes adding an unrelated product to the mix
A. can be more challenging to manage. B. is often used by small businesses. C. will likely determine the future direction of the firm. D. is encouraged, as long as it represents no more than half of the firm's product offerings.