A consumer-value shift that influences business is:
a. global awareness
b. diversity of lifestyles
c. greater political interest
d. none of the above
b
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Companies have acted on the false assumption that sustainability will add costs and decrease their competitiveness
Indicate whether the statement is true or false
After computing averages and measures of dispersion for the major variables and applying advanced statistical techniques and decision models in the hope of discovering additional findings from the gathered information, researchers ________
A) define the problem, the decision alternatives, and the research objectives B) present findings relevant to the major marketing decisions facing management C) evaluate the costs associated with data collected D) analyze the appropriateness of the data sources used E) develop the research plan
Hong Yip believes that the various partnerships with the government of Hong Kong constitute a(n) ______ situation.
a. evolving b. burdensome c. win-win d. innovative
Sales activities in the sales structure are divided into two categories:
A. missionary sales and technical sales. B. current-customer sales and new-business sales. C. order takers and trade sales. D. current sales and support sales. E. inside order sales and field order sales.