If Procter & Gamble, the maker of Dawn dishwashing liquid, wants to know what percentage of customers examine product labels before making a product selection in the grocery store, it can best gain this information through
A. focus groups.
B. mail surveys.
C. personal interviews.
D. observation.
E. mall intercepts.
Answer: D
You might also like to view...
During which stage of the listening process does the listener analyze the quality of the information?
A) Receiving B) Decoding C) Remembering D) Evaluating E) Responding
What losses should not affect the recorded cost of inventories?
a. Normal losses b. Abnormal losses c. Seasonal losses d. Standard losses
Why is it illegal for an employer to ask about alcoholism?
a. Alcoholism cannot affect job performance in a significant way. b. Alcoholics should be giving preferred treatment under affirmative action programs. c. Alcoholism is legally defined as a disability. d. Alcoholics are a unique protected class.
Consider a chainsaw that fails five times in 100 hours of operation. The failure rate of the chainsaw is ______.
a. 0.050 b. 0.034 c. 0.022 d. 0.031