Why would Proactiv, an acne treatments company, select Maroon 5 frontman Adam Levine to appear in an ad campaign? What kind of influence could he have on consumer behavior?
What will be an ideal response?
A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Opinion leaders are individuals who exert direct or indirect social influence over others. Adam Levine would likely act as an opinion leader and have a personal influence over those who would like to emulate his behavior, thus attracting potential customers, converting many of them to be customers, resulting in increased sales of Proactiv products.
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a. field source b. tertiary source c. secondary source d. primary source
Hadley Corporation, which has only one product, has provided the following data concerning its most recent month of operations: Selling price$126 Units in beginning inventory 0Units produced 1,900Units sold 1,800Units in ending inventory 100 Variable costs per unit: Direct materials$49Direct labor$28Variable manufacturing overhead$5Variable selling and administrative expense$11Fixed costs: Fixed manufacturing overhead$32,300Fixed selling and administrative expense$23,400What is the total period cost for the month under variable costing?
A. $43,200 B. $55,700 C. $75,500 D. $32,300
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A. $36.00 B. $30.00 C. $23.00 D. $29.00
Off-deck is one of the two basic types of mobile social networks
Indicate whether the statement is true or false